TY  - BOOK
AU  - Teare,Richard
AU  - Olsen,Michael D.
TI  - International hospitality management
SN  - 9780582328860 (pbk.) :
U1  - 647.940684 TEA 
PY  - 1997///
CY  - Harlow
PB  - Addison Wesley Longman
KW  - Hospitality industry
KW  - Management
KW  - Travel and Tourism
KW  - ukslc
KW  - Management & management techniques
KW  - thema
KW  - Hotel & catering trades
N1  - Originally published: London: Pitman, 1992; Includes bibliographical references and index; Part l The international environment: impact analysis and the international environment; the strategy, structure, environment co-alignment; the intemational hospitality industry and public policy; corporate diplomacy in the Asia-Pacific era. Part 2 Competitive strategies: going global, acting local - the challenge of Choice International; competitive marketing strategies in the international hospitality industry; a brand extension strategy for Holiday Inn world-wide development; development strategies for international hospitality markets; multi- and transnational firms - the impact of expansion on corporate structures. Part 3 Corporate structures and planning: building on strength at Forte PLC - a structure and strategy for the 1990s; comparative corporate structures and design; strategies for creating customer-oriented organizations; culture, customization and innovation - a Hilton International service brand for the Japanese market; hotel strategic planning at the business and unit level in the USA. Part 4 Corporate systems and analysis: the strategic role of information technology systems; corporate performance appraisal in the international hospitality industry; labour strategy in international hotel management; developing and maintaining a strategy for service quality; developing a responsive global network of Hyatt hotels and resorts.  All products are subject to availability
ER  -