International hospitality management / 
edited by Richard Teare and Michael Olsen. 
 - Harlow :  Addison Wesley Longman,  1997. 
 - xviii, 356p. ;  24 cm. 
<br/><br/> Originally published: London: Pitman, 1992. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part l The international environment: impact analysis and the international environment; the strategy, structure, environment co-alignment; the intemational hospitality industry and public policy; corporate diplomacy in the Asia-Pacific era. Part 2 Competitive strategies: going global, acting local - the challenge of Choice International; competitive marketing strategies in the international hospitality industry; a brand extension strategy for Holiday Inn world-wide development; development strategies for international hospitality markets; multi- and transnational firms - the impact of expansion on corporate structures. Part 3 Corporate structures and planning: building on strength at Forte PLC - a structure and strategy for the 1990s; comparative corporate structures and design; strategies for creating customer-oriented organizations; culture, customization and innovation - a Hilton International service brand for the Japanese market; hotel strategic planning at the business and unit level in the USA. Part 4 Corporate systems and analysis: the strategic role of information technology systems; corporate performance appraisal in the international hospitality industry; labour strategy in international hotel management; developing and maintaining a strategy for service quality; developing a responsive global network of Hyatt hotels and resorts.  All products are subject to availability. 
<br/><br/><label>ISBN: </label>9780582328860 (pbk.) :  £25.99 0582328861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Management<br/>Travel and Tourism.<br/>Management & management techniques<br/>Hotel & catering trades
<br/><br/><label>Dewey Class. No.: </label>647.940684 TEA