Corporate strategy for hospitality /
Tim Knowles.
- Harlow, Essex, England : Longman, 1996.
- [x], 358 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The concept of strategic management; laying the ground work for the strategic planning process; the concept of strategic management in the hospitality industry; strategic analysis of the environment, resources and capability; strategic options, evaluation and formulation; strategic implementation, planning and control; growth strategies - management contracts, strategic alliances and joint ventures; growth strategies - franchising; the link between industry structure, independent hotels and consortia; strategic trends and developments.