Brands, consumers, symbols, & research Sidney J. Levy on marketing / [electronic resource]
Brands, consumers, symbols, and research
compiled by Dennis W. Rook.
- Thousand Oaks, Calif : Sage Publications, c1999.
- xvii, 590 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing--United States. Advertising--United States. Consumer behavior--United States.