Levy, Sidney J., 1921-

Brands, consumers, symbols, & research Sidney J. Levy on marketing / [electronic resource] Brands, consumers, symbols, and research compiled by Dennis W. Rook. - Thousand Oaks, Calif : Sage Publications, c1999. - xvii, 590 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Marketing--United States.
Advertising--United States.
Consumer behavior--United States.


Electronic books.

HF5415.1 / .L48 1999

658.8/243