Wymer, Walter W.

Nonprofit marketing marketing management for charitable and nongovernmental organizations / [electronic resource] Walter Wymer, Jr., Patricia Knowles, Roger Gomes. - Thousand Oaks, CA : Sage Publications, c2006. - ix, 370 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Nonprofit organizations--Marketing.
Marketing.


Electronic books.

HF5415 / .N65 2006

658.8