Morgan, David L.
The focus group guidebook [electronic resource]
David L. Morgan.
- Thousand Oaks, Calif. : SAGE Publications, c1998.
- xiv, 103 p. : 1 port.
- Focus group kit ; 1 .
Includes bibliography (p. 99-100) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Focus groups.
Social sciences--Methodology.
Social sciences--Research.
Electronic books.
H61.28 / .M68 1998