Morgan, David L.

The focus group guidebook [electronic resource] David L. Morgan. - Thousand Oaks, Calif. : SAGE Publications, c1998. - xiv, 103 p. : 1 port. - Focus group kit ; 1 .

Includes bibliography (p. 99-100) and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Focus groups.
Social sciences--Methodology.
Social sciences--Research.


Electronic books.

H61.28 / .M68 1998