Sustainable and collaborative tourism in a digital world. [electronic resource]
Alain Decrop
- 1 online resource (242 pages)
- Advances in Tourism Marketing Ser. .
- Advances in Tourism Marketing Ser. .
Cover -- Title Page -- Contents -- 1 Introduction: Collaboration and technology for more sustainable and responsible tourism marketing -- Antónia Correia, Alain Decrop -- Part 1: Technology and Value (Co-)creation -- 2 Absorptive capacity, co-creation and tourism: A mixed analysis method -- 3 Social interaction in co-creating the tourist experience: -- 4 Emotional interactions in festivals: How do consumers build a collective emotional experience? -- Part 2: Platforms and the Collaborative Economy -- 5 Collaborative economy in the tourism industry: The new deal for consumers in the European Union -- 6 An analysis of meal-sharing reviews to explore serendipity -- 7 Consumer perception of service quality: The case of Airbnb and Couchsurfing -- Part 3: Sustainable Tourism Development -- 8 Host-tourist interactions and residents' attitudes towards sustainable tourism development -- 9 Challenges to sustainability in prospective world heritage sites -- Part 4: Technology, residents and over-tourism -- 10 How digital strategy increases overtourism - the case of Barcelona -- 11 Residents' perceptions of cruise tourism in an overcrowded city: The case of Venice -- 12 Place attachment and residents' perceptions of tourism development in small town destinations -- 13 Conclusion: Preparing for the future of travel and tourism in vulnerable times.
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.