Pelsmacker, Patrick de,  1957- <br/><br/>
Marketing communications :  a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. 
 - 7th edition. 
 - xiv, 566 pages  illustrations (colour) ;  27 cm. 
<br/><br/> Previous edition: 2017. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 1.Integrated communications  2.Branding  3.How marketing communications work  4.Marketing communications planning  5.Advertising  6.Media planning  7.Brand activation  8.Direct marketing  9.Public relations  10.Sponsorship  11.Exhibitions and trade fairs  12.Measuring campaign effectiveness  13.Ethical issues in marketing communication 
<br/><br/><label>ISBN: </label>9781292327891 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe.
<br/><br/><label>Dewey Class. No.: </label>658.802 PEL