TY  - BOOK
AU  - Barringer,Bruce R.
AU  - Ireland,R.Duane
TI  - Entrepreneurship: successfully launching new ventures 
SN  - 9781292255330
U1  - 338.04 BAR 
PY  - 2019///
CY  - Harlow
PB  - Pearson Education
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Part I.Decision to become an entrepreneur; 1.Introduction to entrepreneurship; 2.Developing successful business ideas; 3.Feasibility analysis; 4.Developing an effective business model; 5.Industry and competitor analysis; 6.Writing a business plan; Part 3.Moving from an idea to an entrepreneurial firm; 11.Unique marketing issues; 12.The importance of intellectual property; 13.Preparing for and evaluating the challenges of growth; 14.Strategies for firm growth; 15.Franchsing
ER  -