Barringer, Bruce R.,

Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland. - Sixth edition, global edition. - Harlow : Pearson Education, 2019. - 617 pages ; 27cm.

Part I.Decision to become an entrepreneur 1.Introduction to entrepreneurship 2.Developing successful business ideas 3.Feasibility analysis 4.Developing an effective business model 5.Industry and competitor analysis 6.Writing a business plan Part 3.Moving from an idea to an entrepreneurial firm 11.Unique marketing issues 12.The importance of intellectual property 13.Preparing for and evaluating the challenges of growth 14.Strategies for firm growth 15.Franchsing

9781292255330


Entrepreneurship.
New business enterprises.

338.04 BAR