TY  - BOOK
AU  - Chaffey,Dave
AU  - Ellis-Chadwick,Fiona
TI  - Digital marketing
SN  - 9781292241579
U1  - 658.872 CHA 23
PY  - 2019///]
CY  - Harlow, England, New York
PB  - Pearson
KW  - Internet marketing
N1  - Earlier editions published as: Internet marketing : strategy, implementation, and practice; Part I.Digital marketing fundamentals; 1.Introducing digital marketing; 2.Online marketplace analysis: microenvironment; 3.The digital macro-environment; Part 2.Digital marketing strategy development; 4.Dgital marketing strategy; 5.Digital media and the marketing mix; 6.Relationship marketing using digital platforms; Part 3.Digital marketing: implementation and practice; 7.Delivering the digital customer experience; 8.Campaign planning for digital media; 9.Marketing communications using digital media channels; 10.Evaluation and improvement of digital channels performance
ER  -