TY - BOOK AU - Smith,P.R. TI - The SOSTAC guide to your pefect digital marketing plan SN - 9780956106858 U1 - 658.872 SMI PY - 2019///] CY - [London] PB - [PR Smith] KW - Digital communications KW - Strategic planning N1 - Includes bibliographical references; 1.Situation analysis; 2.Objectives; 3.Strategy; 4.Tactics; 5.Actions; 6.Control ER -