Pennington, Alan  (Customer experience consultant), <br/><br/>
The customer experience book :  how to design, measure and improve customer experience in your business / 
Alan Pennington. 
 - xv, 211 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Part 1.Customer experience in business  1.Does your customer experience happen by design or by accident?  2.Connecting with your customer to create a customer intelligent company  3.Emotions or how you feel and the customer experience  Part 2.Customer experience in action  4.Where are you? What do you want to deliver?  5.How tp plan the delivery of an improved customer experience  6.How to use customer journey mapping  7.How to design new and improved experiences  8.How to use measures to drive and deliver your experience  9.How small data can make the difference  10.How to build trust through experience  11.How to equip and support teams for success 
<br/><br/> The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. 
<br/><br/><label>ISBN: </label>9781292148465 1292148462 9781292148472 1292148470 
<br/><br/><label>Source: </label> Prentice Hall, C/O Pearson Education Order Dept 135 S Mount Zion rd, Lebanon, IN, USA, 46052  SAN 200-2175 
<br/><br/><label>LCCN: </label>2016026463 
<br/><br/><label>Nat. Bib. No.: </label>GBB675540  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>017869606  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .P456 2016 
<br/><br/><label>Dewey Class. No.: </label>658.812 PEN