TY  - BOOK
AU  - Reidenbach,R.Eric
AU  - Goeke,Reginald W.
TI  - Competing for customers and winning with value: breakthrough strategies for market dominance 
AV  - HD30.28 .R4193 2006
U1  - 658.4/012 22
PY  - 2006///
CY  - Milwaukee, Wisconsin
PB  - ASQ Quality Press
KW  - Business planning
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/aitie/detail.action?docID=3002536
ER  -