Brennan, Linda L.,

Strategic management : a practical guide / [electronic resource] Linda L. Brennan, Faye Sisk. - 1 online resource (135 pages) : illustrations. - Strategic management collection, 2150-9646 . - Strategic management collection. .

Includes bibliographical references (pages 123-129) and index.

Section 1. Setting the course of the organization -- 1. The strategic management process -- 2. Establish a vision -- Section 2. Environmental issues: the organization in context -- 3. Governance and social responsibility of the firm -- 4. Sustainability -- 5. Monitoring the external environment -- Section 3. How to decide which strategy is best -- 6. Assessing organizational strengths and weaknesses -- 7. The value chain -- 8. Creating organizational vision -- 9. How to innovate and how innovation fits with strategy -- Section 4. Implementation -- 10. Strategic clarity: is your plan complete and understandable? -- 11. Evaluating your strategy in a global context -- 12. How to provide strategic leadership -- About the authors -- References -- Index.

Access restricted to authorized users and institutions.

9781631571930


Strategic planning.


Electronic books.

HD30.28 / .B747 2015

658.4012