Social media audits : achieving deep impact without sacrificing the bottom line / [electronic resource]
Urs E. Gattiker.
- 1 online resource (311 pages).
- Chandos Social Media Series, 2050-6821 .
- Chandos social media series. .
Includes bibliographical references at the end of each chapters and index.
9781780634265 (e-book)
Social media--Auditing. Internet marketing--Auditing. Benchmarking (Management)