Integrated branding becoming brand-driven through companywide action / [electronic resource] :
F. Joseph LePla, Lynn M. Parker.
- Westport, Conn. : Quorum, 1999.
- xiv, 299 p. : ill.
Includes bibliographical references (p. [285]-287) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.