TY  - BOOK
AU  - Nykiel,Ronald A.
TI  - Marketing in the hospitality industry
SN  - 9780442266974
AV  - TX911.3.M3 N94 1989
U1  - 647.940688 NYK 
PY  - 1989///
CY  - New York
PB  - Van Nostrand Reinhold
KW  - Hospitality industry
KW  - Marketing
KW  - Management of specific areas
KW  - thema
KW  - Hotel & catering trades
N1  - Includes index; Bibliography: p. [273]-274; Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: marketing strategy grid concept -- Applying key marketing methodologies: sales -- Applying key marketing methodologies: advertising -- Applying key marketing methodologies: public relations -- Applying key marketing methodologies: promotions -- Applying key marketing methodologies: from collateral materials to VIP clubs -- Applying key marketing methodologies: packaging -- Applying key marketing methodologies: understanding rates -- Applying key marketing methodologies: pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations, and research -- Practical steps to maximize marketing -- Travel purchasing systems: automation and beyond -- From seed to Sequoia: corporate strategy within the hospitality industry
ER  -