TY  - BOOK
AU  - Evans,Nigel
TI  - Strategic management for tourism, hospitality and events
SN  - 9780415837279 (hardback)
U1  - 338.4791 EVA 
PY  - 2015///
CY  - Oxon [Oxford]
PB  - Routledge
KW  - Tourism
KW  - Management
KW  - Hospitality industry
KW  - Strategic planning
N1  - Includes bibliographical references and index; List of figures --; List of tables --; Preface --; Study guide --; Part 1 : strategy and the tourism, hospitality and events' contexts --; 1.Strategy and strategic objectives for tourism, hospitality and event organizations; 2.Introduction to strategy for tourism, hospitality and events; Part 2.Analysing the internal environment; 3.Tourism, hospitality and event organizations: the operational context; 4.Tourism, hospitality and event organizations: the human resources context; 5.Tourism, hospitality and event organizations: the financial context; 6.Tourism, hospitality and event organizations: the products and markets context; Part 3: Analysing the external environment and SWOT; 7.The external environment for tourism, hospitality and event organizations: the macro context; 8.The external environment for tourism, hospitality and event organizations: the macro context; 9.SWOT analysis for tourism, hospitality and event organizations; Part 4.Strategic selection; 10.Competitive strategy and strategic direction for tourism, hospitality and event organizations; 11.Strategic methods for tourism, hospitality and event organizations; 12.Strategic evaluation and selection for tourism, hospitality and event organizations; Part 5.Strategic implementation and strategy in theory and practice; 13.Strategic implementation; 14.International and global strategies for tourism, hospitality and events; 15.Strategy and tourism, hospitality and event organizations; theory and practice; Part 6.Case analysis for tourism, hospitality and events
ER  -