Strategic management for tourism, hospitality and events /
- Second edition.
- Oxon [Oxford] : Routledge, 2015.
- xx, 708 pages, ill (coloured) ; 25 cm.
Includes bibliographical references and index.
List of figures -- List of tables -- Preface -- Study guide -- Part 1 : strategy and the tourism, hospitality and events' contexts -- 1.Strategy and strategic objectives for tourism, hospitality and event organizations 2.Introduction to strategy for tourism, hospitality and events Part 2.Analysing the internal environment 3.Tourism, hospitality and event organizations: the operational context 4.Tourism, hospitality and event organizations: the human resources context 5.Tourism, hospitality and event organizations: the financial context 6.Tourism, hospitality and event organizations: the products and markets context Part 3: Analysing the external environment and SWOT 7.The external environment for tourism, hospitality and event organizations: the macro context 8.The external environment for tourism, hospitality and event organizations: the macro context 9.SWOT analysis for tourism, hospitality and event organizations Part 4.Strategic selection 10.Competitive strategy and strategic direction for tourism, hospitality and event organizations 11.Strategic methods for tourism, hospitality and event organizations 12.Strategic evaluation and selection for tourism, hospitality and event organizations Part 5.Strategic implementation and strategy in theory and practice 13.Strategic implementation 14.International and global strategies for tourism, hospitality and events 15.Strategy and tourism, hospitality and event organizations; theory and practice. Part 6.Case analysis for tourism, hospitality and events.