TY  - BOOK
AU  - Needham,David
AU  - Dransfield,Robert
AU  - Dransfield,Robert
TI  - Marketing: everybody's business 
SN  - 9780435450250 (pbk) :
U1  - 658.8 NEE 
PY  - 1995///
CY  - Oxford
PB  - Heinemann Educational
KW  - Marketing
KW  - Educational: Business studies & economics
KW  - thema
KW  - Sales & marketing
N1  - "Covering European and international marketing"; Previous ed.: 1991; Includes index
N2  - This text emphasizes the importance of the marketing process as the essential point of contact between an organization and its customers. It reflects the ever-changing nature of marketing activities and emphasizes that they involve everybody
ER  -