TY  - BOOK
AU  - Brown,Stephen
TI  - Postmodern marketing
T2  - Consumer research and policy series
SN  - 9780415101554 (cased) :
U1  - 658.8 BRO 
PY  - 1995///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Postmodernism
KW  - Economic theory & philosophy
KW  - thema
KW  - Sales & marketing
N1  - Includes bibliographical references (p. [187]-220) and index
N2  - This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity
ER  -