Brown, Stephen,  1955- <br/><br/>
Postmodern marketing / 
Stephen Brown. 
 - London ;  New York :  Routledge,  1995. 
 - xiii, 225p. :  ill. ;  24cm. 
 - Consumer research and policy series .
 - Consumer research and policy series. .
<br/><br/>Includes bibliographical references (p. [187]-220) and index. 
<br/><br/> This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity. 
<br/><br/><label>ISBN: </label>9780415101554 (cased) :  £40.00 9780415109826 (pbk) :  No price 0415109825 (pbk.) 
<br/><br/><label>LCCN: </label>94039939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Postmodernism.<br/>Economic theory & philosophy<br/>Sales & marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 BRO