TY  - BOOK
AU  - Johnson,Gerry
AU  - Whittington,Richard
AU  - Scholes,Kevan
AU  - Pyle,Steve
AU  - Johnson,Gerry
AU  - Johnson,Gerry
TI  - Exploring strategy
SN  - 9780273737025 (pbk.) :
AV  - HD30.28 
U1  - 658.4012 JOH 
PY  - 2011///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Business planning
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
N1  - Cover title; Previous ed.: published as Exploring corporate strategy. 2008; Includes bibliographical references and index; 1.Introducing strategy -- Part I.The strategic poisition -- 2.The environment -- 3.Strategic capabilities -- 4.Strategic purpose -- 5.Culture and strategy -- Part II.Strategic choices -- 6.Business straregy -- 7.Corporate strategy and diversification -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Mergers, acquisitions and alliances -- Part III.Strategy in action -- 11.Evaluating strategies -- 12.Strategy development processes -- 13.Organising for success -- 14.Leadership and strategic change -- 15.The practice of strategy
N2  - This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels
ER  -