TY  - BOOK
AU  - Thomas,R.K.
TI  - Health services marketing: a practitioner's guide 
SN  - 9780387736044 (pbk.) :
AV  - RA410.56 
U1  - 362.10688 THO 
PY  - 2008///
CY  - New York, London
PB  - Springer
KW  - Medical care
KW  - Marketing
KW  - Health and Wellbeing
KW  - ukslc
KW  - Public health & preventive medicine
KW  - thema
KW  - Medical administration & management
KW  - Health systems & services
N1  - Introduction to Healthcare Marketing.- 2. The Basics of Marketing.- 3. The Marketing Process.- 4. Marketing Research.- 5. Marketing Planning.- 6. Healthcare Products and Customers.- 7. Paying the Marketing Freight.- 8. Market Positioning and Strategy Development.- 9. Choosing Among Promotional Options.- 10. Social Marketing.- 11. The New Healthcare Marketing.- 12. Measuring the Effectiveness of Marketing.- 13. Becoming a Healthcare Marketing Hero
N2  - 'Health Services Marketing' covers broad topics appropriate for any healthcare organization and provides enough specifics to tailor marketing activities to the needs of particular practitioners
ER  -