Electronic commerce 2012 :  a managerial and social networks perspective / 
Efraim Turban ... [et al.]. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2012. 
 - xxxiv, 757 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I.Introduction to e-commerce to e-marketplaces -- 1.Overview of electronic commerce -- 2.E-commerce: mechanisms, infrastructure, and tools -- Part 2.EC applications -- 3.Retailing in electronic commerce: products and services -- 4.B2B e-commerce -- 5.Innovative EC systems: from e-government to e-learning, collaborative commerce, and C2C commerce -- Part 3.Emerging EC platforms -- 6.Mobile commerce and ubiquitous computing -- 7.Social commerce -- Part 4.EC support services -- 8.Marketing and advertising in e-commerce -- 9.E-commerce security and fraud protection -- 10.Electronic commerce payment sysstems -- 11.Order fulmillment along the supply c hain and other EC support services -- Part 5.E-commerce strategy and implementation -- 12.EC strategy, globalization, and SMEs -- 13.Implementing EC systems: from justification to successful performance -- 14.E-commerce: regulatory, ethical, and social environments. 
<br/><br/><label>ISBN: </label>027376164X 9780273761341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Electronic commerce--Management.<br/>Information technology--Management.<br/>Business enterprises--Computer networks.
<br/><br/><label>Dewey Class. No.: </label>658.872 TUR