TY - BOOK AU - Allen,Kathleen R. TI - Entrepreneurship for engineers and scientists T2 - Prentice Hall entrepreneurship series SN - 9780132357272 (pbk.) : AV - TA190 U1 - 620.0068 ALL PY - 2009/// CY - Upper Saddle River, N.J., London PB - Prentice Hall, Pearson Education [distributor] KW - Science KW - Business planning KW - Engineering firms KW - Management KW - Entrepreneurship KW - Technology KW - ukslc KW - thema N1 - Includes bibliographical references and index; Part I.Technology entrepreneurship for scientists and engineers -- 1.Scientists and engineers for entrpreneurs -- 2.Recognizing and screenign technology opportunities -- 3.Designing and developing a technology start-up -- 4.Building an effective team -- Part II.Developing and protecting intellectual property -- 5.The concept of intellectual property -- 6.Patent and trademark stategy -- Part III.Technology entrepreneurship strategy -- 7.High technology product development strategies -- 8.Technology transitio and entry strategies -- 9.Technology adoptioin patterns and marketing strategy -- Part IV.Start-up financial strategy -- 10.The business model -- 11.Funding the technology start-up -- 12.Funding growth -- 13.Technology valuation N2 - This title teaches those with no prior training how to start a company and grow their business through marketing and astute team building techniques ER -