Allen, Kathleen R.

Entrepreneurship for engineers and scientists / Kathleen Allen. - Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2009. - 256 p. ; 23 cm. - Prentice Hall entrepreneurship series . - Prentice Hall entrepreneurship series. .

Includes bibliographical references and index.

Part I.Technology entrepreneurship for scientists and engineers -- 1.Scientists and engineers for entrpreneurs -- 2.Recognizing and screenign technology opportunities -- 3.Designing and developing a technology start-up -- 4.Building an effective team -- Part II.Developing and protecting intellectual property -- 5.The concept of intellectual property -- 6.Patent and trademark stategy -- Part III.Technology entrepreneurship strategy -- 7.High technology product development strategies -- 8.Technology transitio and entry strategies -- 9.Technology adoptioin patterns and marketing strategy -- Part IV.Start-up financial strategy -- 10.The business model -- 11.Funding the technology start-up -- 12.Funding growth -- 13.Technology valuation.

This title teaches those with no prior training how to start a company and grow their business through marketing and astute team building techniques.

9780132357272 (pbk.) : £27.99 9780132357272 (alk. paper)x

2008039106


Science.
Business planning.
Engineering firms--Management
Entrepreneurship.
Technology.
Entrepreneurship

TA190

620.0068 ALL