Entrepreneurship for engineers and scientists /
Kathleen Allen.
- Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2009.
- 256 p. ; 23 cm.
- Prentice Hall entrepreneurship series .
- Prentice Hall entrepreneurship series. .
Includes bibliographical references and index.
Part I.Technology entrepreneurship for scientists and engineers -- 1.Scientists and engineers for entrpreneurs -- 2.Recognizing and screenign technology opportunities -- 3.Designing and developing a technology start-up -- 4.Building an effective team -- Part II.Developing and protecting intellectual property -- 5.The concept of intellectual property -- 6.Patent and trademark stategy -- Part III.Technology entrepreneurship strategy -- 7.High technology product development strategies -- 8.Technology transitio and entry strategies -- 9.Technology adoptioin patterns and marketing strategy -- Part IV.Start-up financial strategy -- 10.The business model -- 11.Funding the technology start-up -- 12.Funding growth -- 13.Technology valuation.
This title teaches those with no prior training how to start a company and grow their business through marketing and astute team building techniques.