TY  - BOOK
AU  - Jones,Geoffrey
AU  - Morgan,Nicholas J.
AU  - Jones,Geoffrey
AU  - Morgan,Nicholas
TI  - Adding value: brands and marketing in food and drink 
T2  - Comparative and international business series. Modern histories
SN  - 9780415095167 :
U1  - 664.00688 JON 
PY  - 1994///
CY  - London
PB  - Routledge
KW  - Food
KW  - Marketing
KW  - History
KW  - Beverages
KW  - Alcoholic beverages
KW  - Brand name products
KW  - Sales & marketing
KW  - thema
KW  - Manufacturing industries
KW  - Role of
KW  - Brand names
N1  - Includes bibliographical references and index
N2  - This volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, and United Distillers
ER  -