TY  - BOOK
AU  - Potter,Ned
TI  - The library marketing toolkit
SN  - 9781856048064 (pbk.) :
AV  - Z716.3 .P6 2012
U1  - 021.7 POT 
PY  - 2012///
CY  - London
PB  - Facet
KW  - Advertising
KW  - Libraries
KW  - Public relations
KW  - Branding (Marketing)
KW  - Marketing
KW  - Libraries and Museums
KW  - ukslc
KW  - Library & information sciences / Museology
KW  - thema
KW  - Library, archive & information management
KW  - Sales & marketing
N1  - Includes bibliographical references and index; 1.Seven key concepts for marketing libraries -- 2.Strategic marketing -- 3.The library brand -- 4.Marketing and the library building -- 5.An introduction to online marketing -- 6.Marketing with social media -- 7.Marketing with new technologies -- 8.Marketing and people -- 9.Internal marketing -- 10.Library advocacy as marketing -- 11.Marketing special collections and archives
N2  - This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries
ER  -