The library marketing toolkit /
Library marketing tool kit
Ned Potter.
- London : Facet, 2012.
- xxii, 218 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1.Seven key concepts for marketing libraries -- 2.Strategic marketing -- 3.The library brand -- 4.Marketing and the library building -- 5.An introduction to online marketing -- 6.Marketing with social media -- 7.Marketing with new technologies -- 8.Marketing and people -- 9.Internal marketing -- 10.Library advocacy as marketing -- 11.Marketing special collections and archives.
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.