David, Fred R. <br/><br/>
Strategic management :  concepts / 
Fred R. David. 
 - 14th ed., Global ed. 
 - Boston, Mass. ;  London :  Pearson,  c2013. 
 - 416 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Previous ed.: 2011.  Ill. on inside cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1.Overview of strategic management -- 1.The nature of strategic management -- Part 2.Strategy formulation -- 3.The external assessment -- 4.The internal assessment -- 5.Strategies in action -- 6.Strategy analysis and choice -- Part 3.Strategy implementation -- 7.Implementing strategies: marketing and operation issues -- 8.Implementing strateiges: maketing, finance/accounting. R&D. and MIS issues -- Part 4.Strategy evaluation -- 9.Strategy review, evaluation, and control -- Part 5.Key strategic-management topics -- 10.Business ethics/social responsibily/environmental sustainability -- 11.Gloabl/international issues -- Part 6.Strategic-management case analysis --  How to prepare and present a case analysis. 
<br/><br/> 'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach. 
<br/><br/><label>ISBN: </label>9780273767602 (pbk.) :  £43.99 9780273767602 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Case studies<br/>Strategic planning.<br/>Business planning.<br/>Business and Management.<br/>Business strategy
<br/><br/><label>LC Class. No.: </label>HD30.28  / D378 2013 
<br/><br/><label>Dewey Class. No.: </label>658.4012 DAV