Morris, Clare, 1948-

Quantitative approaches in business studies / Clare Morris. - 7th ed. - Harlow : Financial Times Prentice Hall, 2008. - xix, 508 p. : col. ill. ; 27 cm. + 1 Internet access card

Previous ed.: Harlow: Pearson, 2003.

Includes bibliographical references and index.

1. Tools of the trade: basic numeracy skills -- 2. Spreadsheets and other computer-based resources -- 3. Obtaining the figures: data and data collection -- 4. Presenting the figures: tables and diagrams -- 5. Summarising the figures: measures of location and spread -- 6. Measuring changes: index numbers -- 7. A firm foundation: elementary probability -- 8. Patterns of probability: some distributions -- 9. Estimating from samples: inference -- 10. Checking a theory: hypothesis testing -- 11. Making it better: statistics and quality improvement -- 12. Looking for connections: correlation -- 13. Spotting the relationship: line fitting and forecasting -- 14. Multiple regression -- 15. Planning an inventory policy: stock control and simulation -- 16. Forecasting: time-series, semi-log graphs and exponential smoothing -- 17. Allowing for interest: financial mathematics -- 18. Planning production levels: linear programming -- 19. Planning a project: network analysis -- 20. Quantitative methods in the student research project.

This book gives an introduction to the effective use of mathematical and statistical techniques in business operations, working from first principles and building towards a complete understanding of first-level undergraduate quantitative methods.

9780273739418 (pack) : £39.42 9780273708896 (pbk.) : No price 9780273722236 (Internet access card) : No price 9780273739418


Statistical decision.
Decision making--Mathematical models
Management--Statistical methods
Business and Management.
Economics
Business mathematics & systems

HD30.215 / .M67 2008

658.4033 MOR