TY  - BOOK
AU  - Kent,Raymond A.
TI  - Marketing research in action
SN  - 0415067596
U1  - 658.83 KEN 
PY  - 1993///
CY  - London, New York
PB  - Routledge
KW  - Marketing research
KW  - Great Britain
KW  - Market research
N1  - Includes bibliographical references (p. [352]-354) and index
ER  -