Kent, Raymond A.
Marketing research in action /
Raymond A. Kent.
- London ; New York : Routledge, 1993.
- xv, 367 p. : ill. ; 25 cm.
Includes bibliographical references (p. [352]-354) and index.
0415067596 041506760X (pbk.)
92047341
Marketing research.
Marketing research--Great Britain.
Market research
658.83 KEN