TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
AU  - McDaniel,Carl D.
TI  - MKTG 4
SN  - 9780538468244 (pbk.) :
U1  - 658.8 LAM 
PY  - 2011///
CY  - Mason, Ohio
PB  - South-Western
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
N1  - Review cards perf-bound in; Includes bibliographical references and index; Part i.The world of marketing -- 1.An overview of marketing -- 2.Strategic planning for competitive advantage -- 3.Ethics and social responsibility -- 4.The marketing environment -- 5.Developing a global vision -- Part 2.Analyzing marketing opportunities -- 6.Consumer decision making -- 7.Business marketing -- 8.Segmenting and targeting markets -- 9.Decision support systmes and marketing research -- Part 3.Product decisions -- 10.Product concepts -- 11.Developing and managing products -- 12.Services and nonprofit organization marketing -- Partg 4.Distribution decisions -- 13.Marketing channels -- 14.Supply chain management -- 15.Retailing -- Part 5.Promotion and communication strategies -- 16.Integrated marketing communications -- 17.Advertising and public relations -- 18.Sales promotin and personal selling -- Part 6.Pricing decisions -- 19.Pricing concepts -- 20.Setting the right price -- Part 7.Technology-driven marketing -- 21.Customer relationship management (CRM)
ER  -