TY  - BOOK
AU  - Yip,George S.
AU  - Hult,G.Tomas M.
TI  - Total global strategy
SN  - 9780136089834 (pbk.) :
AV  - HD62.4 .Y565 2010
U1  - 658.049 YIP 
PY  - 2010///
CY  - Upper Saddle River, N.J., London
PB  - Prentice Hall, Pearson Education [distributor]
KW  - International economic relations
KW  - International trade
KW  - International business enterprise
KW  - Management
KW  - International business enterprises
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
KW  - International business
N1  - Previous ed.: 2003; Includes bibliographical references and index; 1.Understanding global strategy -- 2.Diagnosing industry globalization potential -- 3.Building global market participation -- 4.Designing global products and services -- 5.Locating global activities -- 6.Creating global marketing -- 7.Making global competitive moves -- 8.Building the global organization -- 9.Regional strategy -- 10.Measuring industry drivers, strategy levers, organization factors, and regional focus -- 11.Conducting a global strategy analysis
N2  - This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies
ER  -