TY  - BOOK
AU  - Segal-Horn,Susan
AU  - Faulkner,David
TI  - International strategy
SN  - 9781844801497 (pbk.) :
AV  - HD30.28 
U1  - 658.4012 SEG 
PY  - 2008///
CY  - London
PB  - Thomson Learning
KW  - Globalization
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
KW  - Teaching skills & techniques
KW  - thema
KW  - Business & Management
N1  - Includes bibliographical references and index; 1.Introductory themes -- Part 1.The external world -- 2.The nature of world trade -- 3.Globalization, anti-globalization and regionalization -- 4.Emerging economies -- 5.The information industries -- 6.Small is valuable: BOPs and SMEs -- Part 2.The contemporary organization of MNCs -- 7.Traditional MNC structure frameworks -- 8.How to organize MNCs: what matters now -- 9.Strategic networks and the virtual corporation -- 10.Co-operative strategies -- 11.Global mergers and acquisitions -- Part 3.The modern world -- 12.Cross-border culture: barriers and benefits -- 13.Learning within MNCs -- 14.Global strategy in services -- 15.The ethical MNC -- 16.Reflections: final thoughts -- Part 4.Case studies
N2  - A look at international strategy, from the planning departments of large multinational organisations and the governments trying to attract their investment to the managers of small or medium-sized firms
ER  -