TY  - BOOK
AU  - Bartlett,Christopher A.
AU  - Beamish,Paul W.
TI  - Transnational management: text, cases, and readings in cross-border management
SN  - 9780071267434 (pbk.) :
AV  - HD62.4 .B365 2011
U1  - 658.049 BAR 
PY  - 2011///
CY  - Singapore, London
PB  - McGraw-Hill
KW  - International business enterprises
KW  - Management
KW  - Business and Management
KW  - ukslc
KW  - International business
KW  - thema
N1  - Previous ed.: 2008; Includes bibliographical references and index; Part 1.The strategic imperatives -- 1.Expanding abroad: motivations, means, and mentalities -- 2.Understanding the international context: respoinding to conflicting environmental forces -- 3.Developing transnational strategies: building layers of competitive advantage --Part 2.The organisational challenge -- 4.Developing a transnational organization: managing integration, responsiveness, and flexibility -- 5.Creating worldwide innovation and learning: exploiting cross-border knowledge management -- 6.Engaging in cross-border collaborationL managing across corporate boundaries -- Part 3.The managerial implications -- 7.Implementing
N2  - This text focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries
ER  -