TY  - BOOK
AU  - McGovern,Gerry
ED  - ebrary, Inc.
TI  - The stranger's long neck: how to deliver what your customers really want online 
SN  - 9781408114421 (pbk.) :
AV  - HF5415.1265 
U1  - 658.872 MCG 
PY  - 2010///
CY  - London
PB  - A. & C. Black
KW  - Internet marketing
KW  - Web sites
KW  - Design
KW  - Customer relations
KW  - Business and Management
KW  - ukslc
KW  - Information technology industries
KW  - thema
KW  - Sales & marketing
KW  - Computer networking & communications
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
N2  - Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy & fast to complete, your customers will go elsewhere. In this book, expert Gerry McGovern offers tried & tested tips to make your website the commercial asset it really should be
ER  -