McGovern, Gerry.

The stranger's long neck : how to deliver what your customers really want online / Gerry McGovern. - London : A. & C. Black, 2010. - 218 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy & fast to complete, your customers will go elsewhere. In this book, expert Gerry McGovern offers tried & tested tips to make your website the commercial asset it really should be.


Electronic reproduction.
Palo Alto, Calif.
ebrary
2010
Available via World Wide Web
Access may be limited to ebrary affiliated libraries

9781408114421 (pbk.) : £16.99


Internet marketing.
Web sites--Design
Customer relations.
Business and Management.
Information technology industries
Sales & marketing
Computer networking & communications


Electronic books.

HF5415.1265

658.872 MCG