TY  - BOOK
AU  - Bowdin,G.A.J.
TI  - Events management
SN  - 1856178188 (Paper)
U1  - 394.2068 BOW 
PY  - 2010///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Section 1.The events context -- 1.An overview of the events field -- 2.Perspectives on events -- 3.Event impacts and legacies -- 4.Event tourism planning -- 5.Sustainable development and events -- Section 2.Planning -- 6.The strategic planning function -- 7.Conceptualising the event -- 8.Project management for events -- 9.Financial managaement and events -- 10.Human resource management and events -- 11.Marketing planning for events-- 12.Promotion: integrated marketing communication -- 13.Sponsorship of events -- Section 3.Event operations and evaluation -- 14.Staging events -- 15.Logistics -- 16.Legal issues of event management -- 17.Risk management -- 18.Evaluation and research
N1  - Includes bibliographical references and index
ER  -