TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
AU  - Hansen,Haʻvard
TI  - Consumer behaviour: a European outlook 
SN  - 9780273704010 (pbk.) :
AV  - HF5415.33 
U1  - 658.8342094 SCH 
PY  - 2008///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Consumer behavior
KW  - Europe
KW  - Motivation research (Marketing)
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Sales & marketing
KW  - Market research
N1  - Previous ed.: Upper Saddler River, N.J.: Pearson Education International, 2004; Part 1.Introduction -- 1.An introduction to the study of consumer behaviour -- 2.Consumer research -- 3.Market segmentation -- Part 2.The consumer as an individual -- 4.Consumer decision-making -- 5.Consumer motivation -- 6.Personality and consumer behaviour -- 7.Consumer perception -- 8.Consumer learning -- 9.Consumer attitude formation and change -- 10.Communication and consumer behaviour -- Part 3.Consumers in their social and cultural settings -- 11.References groups and family influences -- 12.Social class and consumer behaviour --13.The influence of culture and subculture on consumer behaviour -- 14.Cross-cultural consumer behaviour: an international perspective -- Part 4.More on the consumer\'s decision-making process -- 15.Consumer influence and the diffusioin of innovations -- 16.Consumer decision-making - again; Part 1.Introduction
N2  - This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches
ER  -