Case studies in marketing / 
edited by Anthony C. Cunningham, James J. Ward and Catherine KilBride. 
 - Dublin :  Oak Tree Press in association with the Graduate School of Business, University College Dublin,  c1995. 
 - xiii, 201 p. :  ill., 1 map ;  24 cm. 
 - Irish studies in management .
 - Irish studies in management. .
<br/><br/> "This book is the product of a competition sponsored by the Marketing Institute and run in association with the Irish Marketing Teachers' Association". 
<br/><br/>Bibliog. 
<br/><br/><label>ISBN: </label>9781860760136 (pbk.) :  No price 1860760139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Ireland--Case studies<br/>Marketing--Management--Ireland--Case studies<br/>Sales & marketing<br/>Sales & marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8009415 CUN