Blythe, Jim. <br/><br/>
Marketing communications / 
Jim Blythe. 
 - Harlow :  Financial Times Management,  2000. 
 - xi, 252p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1.Theories of communication -- 2.The communications mix -- 3.Print media advertising -- 4.Active media, TV, radio and cinema -- 5.Outdoor advertising -- 6.Public relations and corporate image -- 7.Branding, packing and merchandising -- 8.Managing exhibitions and trade events -- 9.Direct and database marketing -- 11.Sales promotion -- 11.Personal aselling and sales management -- 12.The future of marketing communications. 
<br/><br/> This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. 
<br/><br/><label>ISBN: </label>9780273639602 (pbk.) :  £19.99 0273639609 
<br/><br/><label>LCCN: </label>99025715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Communication in marketing.<br/>Business and Management.<br/>Sales & marketing<br/>Business communication & presentation
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .B59 2000 
<br/><br/><label>Dewey Class. No.: </label>658.802 BLY