TY  - BOOK
AU  - Mudie,Peter
TI  - Marketing: an analytical perspective 
SN  - 9780133577570 (pbk.) :
U1  - 658.8 MUD 
PY  - 1997///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing management
KW  - thema
KW  - Sales & marketing
N1  - Includes bibliographical references and index; 1.Customer focus -- 2.Market analysis -- 3.Financial aspects of marketing -- 4.Quality and design -- 5.Pricing -- 6.Communication -- 7.Customer service -- 8.Retailing -- 9.Data presentation -- 10.Legal regulation
N2  - The book takes an operational approach, focusing on practical aspects of marketing such as analysing a market, evaluating a direct market campaign or sales force performance. The book sets out to bring these concepts alive in practical formats
ER  -