TY  - BOOK
AU  - Doyle,Peter
AU  - Stern,Phil
TI  - Marketing management and strategy
SN  - 9786610601868 (electronic bk.)
U1  - 658.8 
PY  - 2006///
CY  - Harlow, UK
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - local
N1  - Title from e-book title screen (viewed October 15, 2007); Includes bibliographical references and index; Electronic reproduction; UK; MyiLibrary; 2007
UR  - https://ebookcentral.proquest.com/lib/aitie/detail.action?docID=5136422
ER  -