TY  - BOOK
AU  - Bennett,Roger
AU  - Kerrigan,Finola
AU  - O'Reilly,Daragh
ED  - ProQuest (Firm)
TI  - Non-profit, social, arts and heritage marketing
T2  - European journal of marketing,
AV  - HF5415 .N66 2011
PY  - 2011///]
CY  - [London]
PB  - Emerald Group Pub. Ltd.
KW  - Marketing
KW  - Nonprofit organizations
KW  - Social marketing
KW  - Electronic books
N1  - Includes bibliographical references; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=743291
ER  -