Non-profit, social, arts and heritage marketing  [electronic resource] / 
guest editors, Roger Bennett, Finola Kerrigan and Daragh O'Reilly. 
 - [London] :  Emerald Group Pub. Ltd.,  [2011] 
 - p. 699-846 :  ill. (some col.). 
 - European journal of marketing,  v. 45, no. 5  0309-0566 ; .
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Nonprofit organizations--Marketing.<br/>Social marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .N66 2011