TY  - BOOK
AU  - Knapp,John C.
AU  - Siegel,David J.
TI  - The business of higher education
T2  - Praeger perspectives
SN  - 9780313353505 (set : alk. paper)
AV  - LB2342 .B88 2009
U1  - 378.1060973 KNA 
PY  - 2009///
CY  - Santa Barbara, Calif.
PB  - Praeger/ABC-CLIO
KW  - Education, Higher
KW  - United States
KW  - Finance
KW  - Universities and colleges
KW  - Higher & further education, tertiary education
KW  - thema
KW  - Business studies: general
KW  - Non-profitmaking organizations
N1  - v. 1. Leadership and culture -- v. 2. Management and fiscal strategies -- v. 3. Marketing and consumer interests; Includes bibliographical references and index; Contents: v.1: The university, the marketplace, and civil society. Eric Gould -- 2.Changing the subject: collective action as a new form of corporate incfluence. David J. Siegel -- 3.Leadership development on campus within the new corporate marketplace. Adrianna Kezar -- 4.Leadership development in Higher Education: dispelling the myth of intellect. Robert L. Williams and Steven D. Olson -- 5.The Yin and Yang of unionization: the role of collective bargaining in the academy. Marlene Springer -- 6.Participative management versus shared governance: how much should factly be involved in management decisions? Kathy Hagerdorn and Sarah VanSlette -- 7.Academic freedom in an age of globalization. William G. Tierney -- 8.The problem of contingent labor. Cary Nelson -- 9.Creating a culture of ethics in higher education. tricia Bertram gallant, Laruel Andrea Beesmyer, and Adrianna Kezar -- 10.The capture of university education: evidence from the antipodes. Judy Nagy and Alan Robb -- 11.Redefining stakeholders in European higher education: the case of the Nordic countries. Kazimierz Musial -- 12.The devil and Derek Bok. Daniel M. Carchidi. Contents: v.2: 1.Trends in state tax support for higher education: prospects for an entrepreneurial response. James C. Palmer -- 2.Developing a culture of entrepreneurship in the academy. Raymond B. Farrow III and John D. Kasarda -- 3.The entrepreneurial university in a trip helix of regional growth and renewal. Henry Etzkowitz -- 4.Technology transfer, commercialization, and proprietary sciecne. Joshua B. Powers -- 5.Ongoing challenges in university involvement in R&D for industry. Ronald A. Bohlander -- 6.An industrial perspective on university technology commercialization practice. Albert Johnson -- 7.Developing and sustaining academic-corpoarte alliances. Cynthia C. De Luca and David J. Siegel -- 8.Academia, industry, and government: building bridge. Tom McMail -- 9.The paradox of for-profit higher education. Vicente M. Lechuga -- 10.Applying business insight and strategy within the academy: an in idea whose time has come. Brent D. Ruben, Katheleen M. Immordio, and Sherrie Tromp -- 11.College costs and const containment in American higher education. Daniel J. Hurley and Eric R. Gilbertson -- 12.Higher education, lower wages. Marc Bousquet. -- Contents: v.3: University leadership in an eara of hyperaccountability. John C. Knapp -- 2.Universities and the business practice of marketing. Curtis Carlson -- 3.Marketing the academy: benefits and barries. Larry D. Lauer -- 4.Seeing is believing. Malcolm Grear -- 5.Coping with crises: special challnges for universities. Andrew Westmoreland -- 6.The escalatioin of consumerism in higher education . Michael S. Harris -- 7.Academic customer service. Neal A. Raisman -- 8.The pre-college quagmire. Rachel Toor -- 9.The importance of business and economic models in understanding the historical provision of student aid. Fred Galloway -- 10.The business of intercollegiate athletics. J. Douglas Toma -- 11.College rankings reformed: the case for a new order in higher education. Kevin Care
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